Monetize your blog with Adsense & earn rs 40000 to 50000 per month and more

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Monetize your blog with Adsense

If you’ve been following my Start a money making blog series, together we have: set-up your blog, consistently published content, and worked to increase your traffic.  If you’re averaging more than 100 visits per day, it’s time to consider placing some advertising on your blog so you can begin earning that side income we’ve been talking about!

A great way to start monetizing your blog is with Google Adsense.  Adsense is an advertising network run by Google and allows publishers (that’s you) to display text, image, and rich media ads on your blog.  What makes Google Adsense so slick, is that the ads are automatically targeted at your site’s content.  Adding Adsense ads to your site is also easy: all you have to do is add some script where you want the ad to be shown or use one of the many available WordPress plugins.

Here’s the catch: Optimization and placement of your ads is key to how well your ads will perform.  One of the biggest mistakes new and inexperienced bloggers make is just slapping Adsense ads on their blog, without giving consideration to who should see them, where they should be placed, what size should be used and how they should look.  No need to be concerned, I’ll help you through all of that.

 How to make a Google Adsense Account

The first thing you’ll need to do is sign-up for Google Adsense.  To sign up:

1. Visit the Google Adsense Page.
2. Click on the Sign-up now button.
3. Complete all of the required information, paying particular attention to your website address.  Make sure this is correct.  This URL cannot contain anything that violates the program policies.  Press submit when you’re done.
4. Next you’ll either link your existing Google Account or you’ll create a new one.
5. The final page will display a summary of the information you’ve submitted and ask that you confirm.

That’s it.  Your Adsense account request has now been submitted and you’ll need to wait for your site to be approved.  This process takes anywhere from a day to a week, depending on how many requests Google has at the time.  You’ll receive an email from Google notifying you once you’ve been approved.

In the rare instance that you are not approved, the email from Google will contain information on why and how to resubmit your site.  The most common reason for a decline is due to content.  Google reviews your content closely, and will not approve a site that doesn’t meet it’s guidelines.   If this happens, you’ll just have to resolve the issue and resubmit your site.

Adsense Placement

One of the key factors to success with Adsense is the placement of ads.  The following diagram from the Google Help pages shows optimal placement using a heat map (dark orange – strongest performance, light yellow – weakest performance):

Note a few things:

• Adsense does better below your nav bar – not above
• The closer Adsense is to your content, the better it performs.  The best placement is right above your content
• If you have a 3 column theme with a left side column, Adsense does well placed in this left side column as well.

In this article, we’ll focus on adding your Adsense ads just above your content.  For all of my sites, this has been the optimal position.  With that being said though, let me take a minute to address testing.  Each and every website is unique, and while you will see patterns with placement and performance, it is critically important test placement on your site.  By testing I mean play around with different placements and types of ads.  Track each ad’s performance and use that data for determining where to place your ads.  There is actually a way to show one ad to some set of your visitors and another ad to the rest.  This is called A/B Testing.  I’ll review how to do that in a future article.

How to create your first Adsense ad

Assuming your account has been approved, let’s jump in and create your very first Adsense ad.  As I mentioned, for this article we’ll create an ad above your content.  More specifically, we’ll create a 336×280 (large square ad) and place it below your post title but before your content on each of your articles.  We’ll additionally only show this ad to search engine visitors.  I’ll explain why below.

To create your ad, do the following:

1. Login to your Adsense account.
2. Click on the My ads tab at the top.
3. Press the New ad unit button.  The new ad screen will appear prompting you for information about your new ad.
4. In the Name field, put a name for your ad.  I generally use the name of my blog, followed by the ad size.  For example: Side Income Blogging – Large Square.  The name really doesn’t matter, as long as it is meaningful to you.
5. In the Size field, select: 336 x 280 – Large Rectangle (this tends to be the best performing Adsense ad)
6. For Ad type, use the default: Text & Image / Rich Media Ads.  This will allow a combination of text, image and animated ads.
7. Custom Channels allow you to view and track detailed about your ads, so you’ll definitely want to use a channel.   To create a new custom channel, click on the Create new custom channel link.  In the pop-up, type a name for your channel and press Save.   The new channel will automatically be associated with your ad.